evaluation task 2

Evaluation task 2

How effective is the combination of my main and ancillary products?

I have produced a voiceover for this task and it will play over clips of the trailer, poster and magazine cover, I have done this to explain the synergy used across all three and speak on the effectiveness of the products.

I have attempted to use both stereotypical conventions of a psychological thriller as well as the conventions of the product itself. I have used synergy through all three products in using the same Font, Characters and location throughout. This would help with the promotion of the film as it will make the product more recognisable. This is powerful when marketing a film as if it hasn't got any links people may be confused and wonder if it is even for the same movie.

Within the three products I also used stereotypical thriller conventions, such as suspense, shock and scarring the audience. These were used to help attract our target audience of 18-24 year olds, I used this target audience because they are the main demographic who watch psychological thrillers.

I also challenged the conventions of a psychological thriller trailer as in many the antagonist isn’t shown but we based the trailer around the antagonist and kept them in the limelight by focusing all posters and magazine covers around them.  However by doing this it has made my trailer and posters more intriguing and also by the antagonist being a young adult themselves it also attracts our target audience of young adults to come and view the product.

The main use of synergy across all three products is the font we have used, we decided to use the impact font as it gave the right look to go with the school setting but also fits the psychological thriller genre well.

in the film poster I chose to place an image of the main antagonist above a gun and placed this over an enlarged image of the lockers inside the school, this is typical of the Psychological Thriller genre. I used the same font to use synergy across all my media products.