Planning - Audio Document of Target Audience and USP

we also produced a audio document in which Becky spoke about the target audience of our film and also the unique selling point of the picture.
https://youtu.be/D75zLXLnSg4

USP and Target Audience Script

Our target audience will be interested in current affairs and psychological events that occur in real life. Audiences would view these events across the news and social media which are therefore platforms we can also use to promote our film.

We think that both males and females will be interested in watching our film, as males conventionally enjoy watching action packed films featuring weapons and violence. But females will also be able to relate as it is based on realism as it’s not just a male sport.

Middles class people would be an expected group who would enjoy our film as they’re likely to use their disposable income to purchase cinema tickets. They can also relate to the key message portrayed in the film as they can potentially be in this situation. They are also likely to be a part of a large family and would sympathies with the venerable children in the school.   

Young adults will be our target audience as they’re most likely to enjoy the realism and suspension of the film. Young adults are also most likely to visit the cinema in the evening which is a typical viewing time for thrillers as it adds to the overall terrifying experience.

White British people would be most attracted as they can identify with the main protagonist more as he is also of a white background. However students and young adults won’t have the income so the cinema is a cheap activity for them to anticipate for the evening and weekends. They will also enjoy the built up suspension in the film more.